Over a year and half ago, I got a called from my friend and business partner Adaora Mbelu saying our mutual friend Hamisha Dariyani-Ahuja wanted us back to work on her new project Postcards. The both of us had handled the brand storytelling of her first Movie , Namaste Wahala which became a hit during the pandemic. The idea was to create a logo/identity that was simple but communicated that this series was speaking to the bridging of the gap between two worlds. We wanted something that felt like if the series was a postcard, it would the stamp that approved how it would fly across regions. Here is a walk through on how we arrived at the design of the 2nd most popular Nollywood-Bollywood collaboration ever.
