There is a method to my creative work. My creative process is one that starts from off the board and always ends with an evaluation. What I’m trying to highlight is that for me the creative process begins and ends way before and after execution. I believe that the victory an athlete gets on the field, or an army on the battleground, or a company in the marketplace, is really the second victory. The first victory is won in our Heads, Hearts and on paper. I always begin with determining what my objectives are. I never have just one objective written down. There must be at least 3 objectives I am seeking an intersection point for.